Nutrition Plus
2021
Complete Rebrand
Nutrition Plus is a livestock mineral and protein company with a very targeted primary customer base: cattle ranchers. With a team of creatives who also fit this customer base description, Nutrition Plus was a perfect fit for BCI.
Nutrition Plus was ready to update their company-wide branding and we jumped at the chance to help. We started with a small logo modification on one of their specialty products, then moved to a website update, redesigning all print materials (while lowering their annual print cost), redesigning product labels, and taking over their social media channels.
Every great brand update comes with great content, so we set up photo and video shoots with Nutrition Plus customer ranches. We worked with our creative team to create content for all digital marketing outlets and for all print materials.
We wanted to create a revised brand logo for NutriGel Plus that was modern, easy to read and that incorporated the Nutrition Plus cattle brand styled logo of the circle cross.
(BEFORE)
(AFTER)
The NutriGel Plus rebrand also included a product displays for the company’s dealers in addition to Point-of-Sale printed materials.
