WORLD CUP FINALS TEAM ROPING
In addition to managing the 3 Point Productions social media accounts, we managed the campaign for their annual World Cup Finals. At the event, we posted results after each roping, posted interviews with short-go winners, shared in-the-moment content, and teamed up with celebrity team roper Coleman Proctor to help elevate the event presence. Coleman has a large social following so we leaned on him to help us reach as many ropers as possible. We also created a SnapChat filter for the event.
SOCIAL MEDIA
VIDEOGRAPHY
At the conclusion of each short-go, the top two teams and fast time winners came to the winners circle where we captured post-win interviews with each team. Celebrity hosts Coleman Proctor and Reid Flake shined the spotlight on each roper and celebrated their win. Ropers had the chance to feel like celebrities as they approached the winners circle surrounded by lights, cameras, and action.
WEB DESIGN & MANAGEMENT
In addition to a site redesign for 3pointproductions.com, we also managed daily blog posts to the site during the World Cup Finals. At the conclusion of each day, we posted the results from that day’s series of ropings and promoted on social media. Ropers and their families loved to see their names listed, especially with the impressive payouts offered by 3 Point.
PHOTOGRAPHY
From creative action shots in the arena to behind the scenes content, we captured images throughout the World Cup Finals for use on 3 Point’s social media pages and website. This allowed us to build a dynamic content library for year round promotional use.
